Every night, Retail Int. collects traffic and sales data by product family from the shops of its member chains, anonymises them, checks and cleans them, compiles them, analyses them and sends the following results back to the chains every morning:
Market dynamics
Comparison of the company’s daily growth with that of the panel:
- Overall and by business sector
- By type of location (town centre, shopping centre, etc.)
- Entire country, by zone or only on the brand’s own sites
- In sales and traffic
Local dynamics
Comparison of shop growth with neighbouring chains
Enabling retailers to identify shops that are stalling/resisting vs. their local environment and providing them with objective data for discussions with landlords
Restitution
- The Market Dynamics report is sent by e-mail every morning.
- A flat file containing all the daily Market Dynamics and Local Dynamics results for each retailer is produced every morning and uploaded onto a server for the retailer, which can then load it into its BI for integration into its reporting or ad hoc consultation.
- Lastly, analysis documents and summary files are produced every month and sent by e-mail to all the company’s relevant recipients.